Why is there a picture of a cat on cat food?

This column was originally published in the Central Western Daily on Tuesday 10th July 2012.

Why does pet food always have a picture of the appropriate animal on the package? There isn’t a picture of a hungry looking person on food for human consumption. Usually food packaging for people has an example of the product as a serving suggestion. Applying that rule, one could safely assume that cat food contains 100% cat.

Perhaps the picture is to help me identify the human food from the pet food in my larder? Do they realise that I could just read the words on the label instead? I guess it is a payday for some animal modelling agency somewhere. So how do vision impaired people identify those canned asparagus spears from their pet’s tuna and crab mornay?

Published in: on July 19, 2012 at 10:38  Comments (1)  
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