Deluxe Movie Packaging: same movie, bigger box

This column was originally published in the Central Western Daily on Tuesday 19th November 2013.    

Many moons ago, I spent a North American summer working as the World’s Oldest Camp Counsellor™. It was a rich kids’ camp and I will never forget parental unit visiting day. One of the campers in my cabin was handed a brand new music CD as a gift. He immediately took the disc out to play the inevitably horrible music contained within, throwing the case and liner notes in the bin, or trash in this instance. As a music collector I was shocked. Although the music is, obviously, the most important element, I love having my CDs stored in their cases on my bookshelf. Besides, how on earth would he know the names of the songs?

Fast forward to today and music CDs are practically an endangered species. However, when it comes to movies, the industry has shifted to the opposite extreme. Perusing the shelves at my favourite non-specific movie retailer and their online store on the weekend, it was hard not to notice that the emphasis is now on the packaging, not the film. Why buy just the film on your preferred format? You need to shell out the extra bucks for a fancy box too.

Here are my favourite deluxe editions that I am sure will be on many a Christmas wish list.

et

Remember everyone’s favourite alien? No, not Lady Gaga, I’m referring to E.T. Steven Spielberg’s sublime masterpiece hit shelves last year in beautiful high definition blu-ray to celebrate its 30th anniversary.  The movie on blu-ray can be picked up for a reasonable $13, but why stop there? For just an extra $150 you can get the film with a 26cm “collectible” replica of E.T.’s spaceship complete with flashing lights, music and moving parts. That’s a very expensive box. I’m sure a real spaceship wouldn’t cost much more. Maybe Clive Palmer will build me one if I ask nicely.

i robot

If more redundant films are your thing, how about I, Robot? Recently released in 3D (I’m not sure why), the disc will set you back about $30. For $120 more, you can buy the deluxe gift set which includes a full scale robot head bust. For that price, I don’t think anyone is getting a gift, except the film distributor. Forgettable film, unforgettable packaging…

breaking-bad-series-on-blu-ray

Everyone seems to love Breaking Bad at the moment. Having recently completed a brilliant 5 season run, the complete series will be released later this month on blu-ray for around $150.  Add an extra $85 and you can get your hands on the very same discs, stored in a replica money barrel, as well as a commemorative coin and apron. What, no replica crystal meth too?

The X-Men franchise has vacuumed up over $1 billion worldwide. This Christmas, you can add to this total by purchasing the Adamantium Collection. That’s six discs (5 of them already available as budget titles) stored in a weird looking stand which features a replica of Wolverine’s bladed fist for $170. Please note that only right handed versions are available. I don’t know about you, but I have enough trouble keeping my discs scratch free without storing them in a box with claws.

predator3D-1024x905

I probably should mention the Predator 3D deluxe edition which comes with a predator’s head and the Under the Dome limited edition set with the discs stored (wait for it) under a dome. For true fans of the show, the dome should be sealed so you can’t open it.

under_the_dome_limited_collectors_edition

As a cinephile, I’m all about the films, not the elaborate packaging. I’m (mostly) with the summer camp kid on this one. Just give me the movie in a boring old case. The film should take me to other places and worlds, not the box.

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