This column was originally published in the Central Western Daily on Tuesday 31st July 2012.
According to the latest Olympic themed ad from a well known burger chain, their promotional glasses come alive at night and practice pole jumping. That might explain why my collection of glasses from the 2008 Beijing games have all accidentally met their maker on my kitchen floor in the past few months.
Writing of the Olympics, I was enjoying the live television coverage when I was confronted by a commercial informing me that Coles was the official supermarket for the Australian Team. Ah, exactly when during their time in London would the Aussie athletes be shopping at a Coles supermarket? Of course, they’d be buying their bread and permeate free milk at the same imaginary one in the UK that Dawn French and English rockers Status Quo buy their Vegemite and Tim Tams. Sorry, my mistake.
Earlier this month, Coles became the first supermarket chain to release their own music video. That’s right, Status Quo have recorded a 3 minute promotional video for their reworked (and reworded) 1975 hit Down Down. Complete with big red foam hands, the tongue in cheek (I hope) video is available to view on YouTube. Expect to see it on Rage sometime soon.
Whilst I would never deny anyone the opportunity to make a buck, it seems a shame that Coles hasn’t enlisted the help of a washed up Aussie band to promote their stores. I’m sure the world’s greatest INXS tribute band, known as INXS, would happily adapt their hits. Get out your big red hands folks and sing along with Need Milk Tonight and What You Need (is Cheap Bread).
It shouldn’t be too hard to find an Aussie band whose best days are behind them. Just follow the signs to A Day on the Green. Come to think of it, I’ll take Status Quo anytime rather than hear another second of Normie Rowe’s awful Coles TV commercial. It’s hard to put your fingers in your ears with big red foam hands.
I really felt sorry for Stephanie Rice after her disappointing performance in the 400m individual medley. The expectations of a nation must be a pretty heavy burden, especially when you’re a returning triple gold medallist. So much can happen in a space of four years.
The state of the art LCD TV I bought especially to watch the 2008 Beijing games has already been replaced by a bigger and better state of the art LCD TV. I rented a unit in 2008. Now I have a house and mortgage. Four years ago, it wasn’t possible to photograph yourself in a bikini and tweet it to the world, along with some inappropriate gaffes.
Seriously though, the idea that you can continue to maintain the fitness, discipline and training to be the best in the world again, despite becoming four years older, is ridiculous. This simple fact makes the achievements of dual gold medallists even more miraculous and amazing, and everyone else, well, human. And there’s absolutely nothing wrong with that.
Four years ago, I had to pay an extra $50 for the Olympic channels on pay TV. This time around, I just had to add the Sports Package for $18 which gets me 8 channels in HD. Thanks Foxtel. Now I can feel less guilty when I lose interest in the Olympics after a couple of days and go back to watching cartoons.
Peter Young Writes For You 
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